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Patient
engagement.

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Brand and
corporate
communications.

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Medical
communications.

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Services

Patient
engagement.

Read morearrow right

Brand and
corporate
communications.

Read morearrow right

Medical
communications.

Read morearrow right

Our story.

Aurora is here to make profound change. Inthemiddleism is not for us.

Doing everything we can to improve lives is what gets us up in the morning. That’s why since 2005, we’ve been running campaigns that reach, inspire and activate – patients, families, healthcare professionals and beyond.

We do it for all of the top global pharmaceutical companies, charities, med tech firms, devices and manufacturers. And our approach works: we evidence our impact using our comprehensive Acumen framework.

Every day, we’re actively involved in shaping the healthcare industry, running initiatives such as Access all Areas, championing true collaboration and debating the future with leading thinkers.

The Aurora Way: Acumen

Every challenge is unique, but the way we approach it is a tried-and-tested measurement process that blends creativity and measurement into everything we do.

1

Problem
definition

Define what your biggest problems are, and align comms to these commercial priorities

2

Insight-led
strategy

Gather audience insights to understand how to solve the problem through a
data-driven strategy

3

Creative
development

Create a compelling creative that elevates communications to the 'world of what
could be'

4

Audience
activation

Co-create a campaign with key stakeholders to each and activate the wider community

5

Impact and
effectiveness

Evaluate success of the approach, report that back to the business, and demonstrate how we improved lives
and proved it

Awards and accolades.

We’ve cherry picked some of the awards we’re most proud of.

Global approach

Our work is multinational. As the UK partner of the GLOBALHealthPR network, we are able to match international best practice with on-the-ground local knowledge. Spanning 40 countries, together we’re the world’s largest network of independent specialist health and medical communications agencies.

Visit our network website

Healthcare for good

Alongside patient engagement consultancy, Atlas and specialist medical engagement company, Analogy, Aurora is part of This is Avalon Group. Through insights, co-design, audience activation and communication management, we help businesses deliver healthcare for good.

Visit our group website
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Ready to improve lives and prove it? Let’s get started.

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