Aurora is here to make profound change. Inthemiddleism is not for us.
Doing everything we can to improve lives is what gets us up in the morning. That’s why since 2005, we’ve been running campaigns that reach, inspire and activate – patients, families, healthcare professionals and beyond.
We do it for all of the top global pharmaceutical companies, charities, med tech firms, devices and manufacturers. And our approach works: we evidence our impact using our comprehensive Acumen framework.
The Aurora Way: Acumen
Every challenge is unique, but the way we approach it is a tried-and-tested measurement process that blends creativity and measurement into everything we do.
Define what your biggest problems are, and align comms to these commercial priorities
Gather audience insights to understand how to solve the problem through a
Create a compelling creative that elevates communications to the 'world of what
Co-create a campaign with key stakeholders to reach and activate the wider community
Evaluate success of the approach, report that back to the business, and demonstrate how we improved lives
and proved it
Awards and accolades.
We’ve cherry picked some of the awards we’re most proud of.
Aurora is a Global Health Marketing & Communications (GHMC) company. GHMC is the largest and most robust network of independent healthcare agencies worldwide, dedicated to improving outcomes through the delivery of dynamic, health-lingual experiences that drive meaningful global change. With more than 700 health-specialist communications professionals spanning more than a dozen disciplines, our partners share a belief in insights-driven strategies and a commitment to collaboration. Today, GHMC has capabilities and reach into more than 60 countries.
Healthcare for good
Alongside patient engagement consultancy, Atlas and specialist medical engagement company, Analogy, Aurora is part of This is Avalon Group. Through insights, co-design, audience activation and communication management, we help businesses deliver healthcare for good.
We are PlanetMark certified
We’re proud to announce that we’ve achieved Planet Mark Year 2 Business Certification. As we are in the crucial #DecadeofAction, measuring our own carbon footprint has been a critical step in reducing our impact on the planet and society.