Re_frame the future is a series where we speak with changemakers across the health landscape about the future of healthcare for the industry, patients and communities. In this mini-series, Chris Bath and Anna Keeley were joined by Andrew Bruce Smith, specialist in digital PR, social media, SEO strategy and best-selling author. Each episode with Andrew covers different aspects of digital and measurement, with a focus on social media, and how we can ensure we are using channels correctly and showing impact with meaningful measurement.
Watch each episode to learn more and stay tuned for further episode in the series.
In part 1 we discuss recent trends in communications and the impact on trust.
In part 2 we discuss benchmarking and showing the value of communications through measurement.
In part 3 we discuss benchmarking and showing the value of communications through measurement.
In part 4 we discuss what we can expect to see for the future of measurement.
In part 5 we discuss how can isolate the impact of our communication campaigns through measurement.