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Re_frame the future: Episode 2 with Wayne Bateman

September 2022 Seb Stokes

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We're back with our second episode of re_frame the future, looking this time at behavioural science - its approaches, frameworks and evaluation considerations.

In the second episode, our guest Wayne Bateman, Head of Behavioural Economics at ABE:Lab, shares many compelling insights into how behavioural science is a lens through which more and more health campaigns can be constructed.



At Aurora we are constantly evolving our approach to campaigns and bringing the latest thinking to our Acumen framework. We take clients through the journey of problem definition, insights, creativity, audience activation and impact measurement.

Throughout the re_frame the future series we will be speaking with change makers across the health landscape about the future of healthcare for the industry, patients and communities. Stay tuned for further episodes in the series.

If you’d like to find out more, take a look at our six strategic practices - we can help you improve lives and prove it.

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