About Aurora.

Being a true partner to our clients means being able to deeply understand their goals and challenges. In doing so, we can build bespoke teams which deliver true value and impact, going beyond surface level success, and drive real change. Ultimately, I want our clients to feel heard, challenged and supported through every engagement with us.

We have long-standing relationships with our clients and love working as partners to find solutions to challenges. Undertaking impactful initiatives with clients requires trust and that’s something we look to earn through excellence in program delivery. Our team really cares about the work we deliver, and we strive to make a difference.

We’re courageously pushing new creative and innovation frontiers. Building in-house design and art-working capability has given us complete control over the types of bold, stand-out client work we can deliver. When it comes to innovation, we push clients to explore the right channels with the right content types to achieve objectives and engage audiences. We apply our creative and innovation lens across all of our work from Multichannel Campaigns to Clinical Trial Recruitment and beyond.

As systems and medicines increase in complexity, we must collaborate more than ever to understand the landscape and ensure patients gain access to innovations. Insight-driven strategy is vital to guarantee clinical and non-clinical communities make the best evidence-based decisions. I believe our work should be designed with and evaluated by the communities throughout the system, allowing us to evolve programs as evidence and experience for a medicine builds. This is how sustainable change occurs.

Healthcare communications have evolved and so has the way we access information. You don’t need a digital strategy today. You need a strategy supported by digital and all the data it generates. With the right insights, from digital, to patients and HCPs, you can connect with the people you want to engage with and deliver lasting impact. And that matters to me. To design impactful, integrated, programs that make a measurable difference to patients.

I am a big believer in the power of communications. From my degree course in public relations, through to having founded and run Aurora for almost 20 years, I have seen the positive difference that good communications can bring to people’s lives. Today, we need to be thinking about meaningful messages beyond the therapy area, product or medicine we are working on, to what the company believes in, how it conducts itself, and how it is helping people make better health decisions. This will enhance the reputation of the whole health industry and have the greatest impact on people’s lives.

Patient engagement is now well established as a key discipline in medicines development but differences in practice are common and a consistent, systematic approach is yet to be realised. At Aurora, we have established our patient engagement knowledge centre based on industry best practice so that patients are seen as partners in all aspects of healthcare. With a strong heritage working with advocacy organisations, we provide a complete patient engagement solution, focused on four key areas: behaviour-led education & activation, clinical trial development & recruitment, advocacy and organisational function development.

As the longest-serving member of the Aurora team, I am delighted to also be the person that keeps an eye on our core values, culture, and philosophy: happy team + happy clients = great work. I am responsible for building and growing the team, in scale and expertise and for sustaining a healthy working environment where people can thrive. If you would like to chat about joining Aurora, please get in touch, I would love to hear from you.

In a modern, resilient organisation, finance is not a back office function anymore. We are business partners, helping Aurora every step of the way to make good decisions that strengthen our business position. My role is to ensure Aurora’s long term financial health and growth, and my goal is to achieve this while having a bit of fun on the way.