Practices
Social impact.
Addressing social health inequity and societal barriers to accessing healthcare; solving the problems that matter
An organization’s commitment to social purpose matters more than ever to people, patients and communities.
Yet, there are still significant socio-economic issues, which exist nationally, regionally and globally, and need to be addressed if we are to achieve the 2030 Sustainable Development Goal of universal health coverage. We believe that access to healthcare is a fundamental human right. Our work with Pharma, NGOs, advocacy partners and charities supports overcoming these issues to ensure that no-one is left behind in accessing health.
Services.
Campaign planning and activation to address health and social inequity
Close relationships with NGOs and social impact organisations
Enhancing measurement practices
Case studies.
As a newly launched practice offer our case studies represent work that is currently underway and will be launched and delivered in the coming months with full impact evaluation metrics published.
Addressing inequalities in cancer care
We’re working to address in equalities in access to cancer care in the UK. We’re working with partners and communities that address some of the socio-economic and regional disparities that exist within cancer care and help level the playing field.
Tackling the stigma of living with diabetes
Through research we have identified that the type 1 and type 2 diabetes community experiences stigma which can impact how successfully they are able to live with and manage diabetes. We are working to address and reduce diabetes stigma in society in the UK.
We’d be happy to share our in-depth case studies on our award winning work. Contact us and we’ll send over the most relevant ones for your situation.
Our approach.
We create purpose-leadership with brands and organisations that we work with. Identifying community and audience-led insights, which through our ACUMEN model we unpack into strategy, creative campaigns and tactical executions that address social issues in healthcare.
Our goal, where appropriate and relevant, is to move clients beyond disease awareness activities. All too often there are fundamental socio-economic barriers and specific community groups that need to be built into communications programmes if we are to create a legacy of real change and real impact with our clients.