Today, GLOBALHealthPR, the world’s largest and most robust network of independent healthcare agencies, announced it has rebranded as Global Health Marketing & Communications (GHMC).

After over two decades in operation, GHMC’s new identity reflects an evolution and expansion of communications and marketing capabilities in recent years driven by the increasingly integrated and constantly changing media landscape. The GHMC brand emphasizes the meaningful human connections that improve health outcomes for all through the delivery of dynamic, health-lingual experiences globally, regionally and locally.

Aurora is the exclusive UK partner and European hub for GHMC and we have delivered strategic campaigns in close partnership with the network for more than 14 years. We are excited for this new chapter as GHMC which elevates our identity to be fully representative of the extensive, health-specialist services being offered.

Aurora has a broad set of communications capabilities ranging from patient engagement to societal impact, embodying the network’s mission to help clients radically improve health outcomes for all. We were recently shortlisted in the Global Content category for the PRWeek Global Awards for our work on the global programme SMA My Way, for which we collaborated with the spinal muscular atrophy community and Roche.

If you would like to hear more about GHMC, our role within the network or our wider capabilities, please do get in touch.